60% of the homes were legally lead-suspect. The website treated it like a footnote.
A Southern Vermont brokerage operated inside one of the strictest residential compliance frameworks in the country. We rebuilt their buyer platform into a system where the state's rules run themselves.
SURFACES SHIPPED
AUTOMATIONS
CONSOLIDATED
ABSORBED
*Structural scope delivered. Client-side performance data tracked post-launch and not published here.*
The website was the least interesting thing about the problem.
Vermont enforces one of the densest residential disclosure frameworks in the country. Homes built before 1978 trigger a multi-part Lead Law sequence. Private wells start a 72-hour timer on the state water brochure. Every property carries a FIRM flood map the seller must deliver. Short-term rental buyers face a 12% combined state tax layered on top of town-level zoning that changes every ten miles.
The client had built a working brokerage on top of this by knowing the rules cold. The website had not kept up. It listed mortgage types in a wall of text and buried the closing checklist six scrolls below the team bio. The buying process lived in the principal broker's head. The site was a brochure stapled to a compliance problem.
The client's brief was 40 pages. Hand-marked in the margin was one note: "start doing your due diligence; tab to the mandatory disclosure." That note was the real brief.
"60% of Vermont's housing stock qualifies as target housing under federal lead law."
Source: Vermont Department of Health
Three layers. One system.
The platform was not a website rebuild. It was a compliance-aware operating system with the website as its surface.
The education portal.
Legacy sitemap of 9 misnamed tabs consolidated to 4. Eleven discrete content surfaces rebuilt as standalone knowledge products. Mortgage types as a comparison matrix. Vermont contracts as four interlocking documents with plain-English explainers. School directory covering 40+ schools with choice eligibility flags. The brochure became a browsable manual.
The Vermont compliance engine.
Five automations tied to specific legal triggers. Pre-1978 property flag surfaces the Lead Law sequence. Private well timer counts down the 72-hour water brochure deadline. Disclosure tracker timestamped every delivered form. STR compliance flag routes buyers to the correct town-level zoning rules. Appraisal gap calculator walks buyers through the four paths under their financing contingency. The state's rules stopped depending on anyone remembering them.
The agent dashboard and buyer toolkit.
Buyers get a readiness diagnostic that scores mortgage preparation before they talk to a lender, a closing timeline generator that builds a backward schedule from contract signing, and automated nudges when they stall in the education portal. Agents get one dashboard showing every active deal, every pending disclosure, every approaching deadline. The spreadsheet is retired.
"The rebuild was not about the website. It was about making the state's compliance rules run themselves, so the agent's job could go back to what the agent actually does."
What shipped, and what we refuse to claim.
The platform now runs the state's compliance framework on autopilot. Every pre-1978 property surfaces its Lead Law sequence. Every private well starts its 72-hour timer. Every disclosure gets timestamped. Buyers walk through mandatory education in the correct legal order whether or not they realize it. The agent sees every active deal on one dashboard.
What we are not claiming. Conversion lift, deal velocity, and buyer NPS are the client's to measure, not ours to publish. We built the platform. Whether it translates to more deals closed faster is downstream of the client's sales process, and we refuse to take credit for outcomes we did not engineer.
What we will claim: the compliance and education failures that were costing the client time and legal exposure are gone. That was the deliverable.
SERVICES DELIVERED
WebCore · FlowStack
TIMELINE
3 weeks discovery
9 weeks build
12 weeks total
YEAR
2025
BUYER EDUCATION SURFACES
17 shipped
COMPLIANCE AUTOMATIONS
5 shipped
STACK
Next.js · Headless CMS
Custom rules engine
Postgres · Resend
CLIENT PROFILE
Independent residential brokerage
Southern Vermont
Two-county operation
Principal broker led
MARKET
U.S. residential real estate
ENGAGEMENT TYPE
WebCore platform + FlowStack automation
6,900 people waiting. One founder ready. $2M in activation revenue, hiding in plain sight.
[Preview copy when CS03 is written]
The audit is free. The clarity is permanent.
30 minutes. We review your website, funnel, and automations. You leave with a growth plan, whether you hire us or not.